Fairytail Labs
Marketing automation & fractional leadership

Marketing that runs happily ever after.

Fairytail Labs designs the systems behind compounding growth: programmatic content, value-first outbound, AI video and agents. Then we stay on as your fractional CMO, so the strategy and the machinery come from the same place.

Book a growth audit See the engines
Find itOpportunities to grow and optimise
Fix itSystems built into your stack
Run itCampaigns, outbound, content
Lead itFractional leadership
Why Fairytail

Named for the long tail.

Most of your buyers never type the head term. They search for the specific, oddly worded question at the far end of the curve. That is where demand is cheapest and intent is highest.

The tail is too wide to cover by hand, so we build engines that cover it for you, and a strategy that decides which parts of it are worth owning.

Head terms The long tail: thousands of specific questions we build here
Head: crowded, expensiveTail: most of the demand, clearest intent
Four ways to work with us

Find it, fix it, run it, lead it.

1. Growth audit
Fixed price
  • Where marketing and operations leak money, with a figure on it
  • A ranked plan: what to fix, build and stop
  • Credited against a build within 60 days
Start with an audit
2. Builds
Fixed scope
  • Marketing automation and AI systems in your stack
  • Scope and timeline agreed up front
  • You own every workflow, prompt and login
Scope a build
3. Managed growth
Monthly
  • We run your campaigns, outbound and content
  • Weekly reporting on what is working
  • Three-month minimum
Get it managed
4. Fractional leadership
Monthly
  • A senior CMO, COO or CTO who owns the results
  • Direction without a full-time hire
  • Two calls a month, async the rest. Three-month minimum
Bring in a leader
Builds

What we can build for you.

Built for 4 clients

Content engine

Programmatic pages and an editorial pipeline wired into your data sources. One engine has shipped more than 10,000 guides. Another is fed by 30+ live APIs.

  • Programmatic SEO
  • GEO
  • Editorial QA
Built twice

Value-first outbound

Agents research each account and make something useful for it first. You send the work, never a template. Volume cold email is dead; relevance is not.

  • Clay
  • Exa
  • Agentic research
Built 3 times

AI video pipeline

Personalised video at the scale of a contact list: script, voice, scenes and a viewing page per recipient, all generated from the research.

  • Personalisation
  • Voice
  • Scene generation
Every engine includesCRM and analytics wiringAgents where they helpHonest reportingHandover docs

More ideas

If it is repetitive and touches revenue, we can probably automate it.

Lead scoring and routing

New leads enriched, scored and sent to the right person in your CRM.

Attribution you can trust

GA4, GTM and your CRM wired together, so you know which channel pays.

Customer support agent

An AI agent that answers customers from your own knowledge base.

Audience intelligence

Thousands of calls and conversations turned into what your buyers really want.

Multi-location content

Pages and posts for every location, without entering them one by one.

Monitoring and alerts

A watchdog that flags broken forms, sites and email delivery before customers do.

Fractional leadership

The leadership you need, for as long as you need it.

CMO

Positioning, channels and a growth plan that adds up.

CTO

Your stack, your vendors and where AI actually helps.

COO

Process, hiring and the systems that keep things moving.

Proof

A few chapters so far.

0→50k

Organic clicks a month in under six months, from a standing start. The first paying subscribers came from search.

Health-travel startup
90 days

From zero to eleven paying enterprise clients: brand, site, product UI and the outbound engine behind it.

AI video startup
10.4→25%

Landing page conversion after one test. We also found a quarter of leads were mislabelled as direct traffic.

Multi-brand education co.
~76%

Of email "opens" turned out to be scanner bots. Reporting was rebuilt around real replies, so decisions stopped chasing ghosts.

B2B outbound programme
How we work

Once upon a time, marketing meant more meetings. Not here.

First,

Audit

We map your funnel, data and tooling and find what is leaking. You get a written plan in two to three weeks.

Then,

Build

One engine at a time, fixed scope, shipped into the tools you already pay for. Nothing locked inside our accounts.

Ever after,

Run

Stay on with fractional leadership that steers, while trained operators keep the engines running week to week.

Async first You own everything Honest reporting No volume spam
Your first chapter

Every good story starts with a first chapter.

Tell us what is stuck. We reply with whether we can help, and what we would look at first. Or write to us at hello@fairytaillabs.com.